Privacy policy

1. Introduction

1.1 Built Fitness & Performance LLC is committed to protecting your privacy and handling your personal information responsibly.

1.2 This Privacy Policy explains how we collect, use, store, and protect your personal information when you use our online training services, website, and other related services (“Services”).

1.3 By using our Services, you consent to the collection and use of your information as outlined in this policy.

2. Information We Collect

2.1 We may collect personal information that identifies you or allows us to communicate with you, including but not limited to:

  • Name, email address, phone number, mailing address

  • Payment and billing details

  • Health and fitness information you provide (e.g., goals, medical history, preferences)

  • Usage data from our website and digital platforms (e.g., IP address, device type, browser information)

2.2 We collect this information when you:

  • Sign up for coaching or purchase a program

  • Contact us via email or messaging

  • Use our website or mobile apps

  • Respond to surveys or feedback requests

2.3 We may also collect certain information automatically through cookies and similar technologies (see section 5).

3. How We Use Your Information

We use your personal information to:

  • Provide and manage your training programs and coaching services

  • Communicate with you about your account, sessions, updates, and promotions

  • Process payments and prevent fraud

  • Improve our Services and website functionality

  • Personalize your experience and content recommendations

  • Comply with legal and regulatory obligations

4. Legal Basis for Processing Your Data

We process your data based on one or more of the following:

  • To fulfill our contract with you (e.g., delivering coaching services)

  • To comply with legal obligations

  • With your consent (e.g., marketing emails)

  • For our legitimate business interests (e.g., improving services, security)

5. Cookies and Tracking Technologies

5.1 We use cookies and similar tools to enhance your user experience, analyze website traffic, and deliver personalized marketing.

5.2 You can control cookie preferences through your browser settings, but disabling cookies may affect site functionality.

6. Sharing Your Information

6.1 We do not sell your personal information.

6.2 We may share your data with trusted third parties who help us deliver Services, such as payment processors, IT providers, or marketing platforms, under strict confidentiality agreements.

6.3 We may disclose information if required by law or to protect our rights.

7. Data Security

We implement industry-standard technical and organizational measures to protect your information from unauthorized access, disclosure, or loss.

8. Your Rights

Depending on your jurisdiction, you may have rights including:

  • Accessing your personal data

  • Correcting or updating information

  • Requesting deletion of your data

  • Withdrawing consent for marketing

  • Objecting to or restricting processing

To exercise these rights, please contact us at the details below.

9. Data Retention

We retain your personal information only as long as necessary to provide Services, comply with legal obligations, or as otherwise permitted by law.

10. International Transfers

If you are located outside the United States, your information may be transferred to and processed in the U.S. with appropriate safeguards.

11. Changes to This Privacy Policy

We may update this policy from time to time. We will notify you of significant changes by posting the new policy on our website.

12. Contact Us

If you have questions or concerns about this Privacy Policy or your personal data, please contact:

Built Fitness & Performance LLC
Email: wyatt.builtfp@gmail.com